Guildite is a digital commerce platform operated by GuildIte Ltd, a subsidiary of Frizux Ltd, incorporated in Ghana. When this Privacy Policy refers to “Guildite”, “we”, “us” or “our”, it refers to GuildIte Ltd.
Guildite is the data controller for personal information collected through the Guildite platform. This means we are responsible for deciding how and why your personal information is processed.
For all privacy-related enquiries or to exercise your rights, contact us at: [email protected]
We collect information in three ways: information you give us directly, information generated by your use of Guildite, and information from third parties.
| Category | Examples | When Collected |
|---|---|---|
| Account Information | Name, email address, phone number, profile photo | When you register |
| Seller Information | Shop name, business description, product listings, pricing, shop hours | When you set up your seller profile |
| Identity Verification | Government ID, selfie verification | When required for escrow or high-value transactions |
| Payment Information | Mobile money number, payment method details | When you make or receive payments |
| Delivery Information | Delivery addresses, location data for delivery coordination | When you place or fulfil an order |
| Communications | Messages to other users, messages to Guildite support, dispute correspondence | When you communicate on the platform |
| Category | Examples | Purpose |
|---|---|---|
| Transaction Data | Orders placed and received, transaction amounts, product categories, payment timing, escrow status | Platform operation, analytics, fraud prevention |
| Usage Data | Pages visited, features used, time on platform, search queries, clicks | Platform improvement, personalisation |
| Device Data | Device type, operating system, browser type, IP address, app version | Security, technical support, fraud detection |
| Location Data | Approximate location from IP address, precise location if delivery feature enabled | Delivery coordination, market analytics |
| Community Activity | Posts, comments, reactions in Guildite community channels | Community moderation, platform improvement |
We use your personal information for the following purposes, each supported by a legal basis:
| Purpose | What We Use | Legal Basis |
|---|---|---|
| Providing the platform | Account info, transaction data, payment info | Contract performance |
| Processing payments and escrow | Payment info, transaction data, identity verification | Contract performance |
| Fraud prevention and security | Device data, transaction patterns, usage data | Legitimate interests |
| Customer support | Account info, communications, transaction history | Contract performance |
| Seller analytics dashboard | Your own transaction data, aggregated market data | Contract performance |
| Platform improvement | Usage data, aggregated transaction data | Legitimate interests |
| Market analytics products | Aggregated, anonymised transaction data | Legitimate interests / consent |
| Legal compliance | Identity data, transaction records as required by law | Legal obligation |
| Marketing communications | Email address, usage data | Consent (you can opt out at any time) |
| Community moderation | Community posts, usage patterns, reports | Legitimate interests |
We do not sell your personal information to third parties for their marketing purposes. We do not share your personal information with advertisers.
When you buy or sell on Guildite, transaction data is generated. This includes the category of product sold, the price, the timing of the transaction, the delivery area, and the outcome. This data, in aggregate, forms Guildite’s market intelligence layer.
As stated in Guildite’s Terms of Service, aggregated and anonymised transaction data is owned by GuildIte Ltd and forms part of Guildite’s core intellectual property. This data is used to power the market analytics features that sellers use to price and position their products competitively.
Guildite does not sell your personal information. We share your personal information only in the following circumstances:
All service providers are contractually required to process your data only as instructed by Guildite and to maintain appropriate security standards.
We may disclose your information to law enforcement, regulatory authorities or courts where required by applicable law.
We will share your information with third parties in any other circumstances only with your explicit consent.
Guildite implements technical and organisational measures to protect your data against unauthorised access, loss, destruction or alteration.
In the event of a data breach that poses a risk to your rights and freedoms, Guildite will notify affected users and the relevant regulatory authority within 72 hours of becoming aware of the breach, where required by applicable law.
You are responsible for keeping your account credentials secure. Do not share your password or escrow codes with anyone. Guildite will never ask for your password.
Guildite uses cookies and similar tracking technologies to operate the platform and improve your experience.
| Type | Purpose | Can You Opt Out? |
|---|---|---|
| Essential Cookies | Required for the platform to function — login sessions, security tokens | No — the platform cannot function without these |
| Analytics Cookies | Help us understand how users interact with the platform so we can improve it | Yes — through your browser settings or our cookie preferences |
| Preference Cookies | Remember your settings and preferences across sessions | Yes — though this may affect your experience |
| Security Cookies | Fraud detection and security monitoring | No — required for platform security |
Under applicable privacy law, you have the following rights regarding your personal information:
Request a copy of all personal information Guildite holds about you.
Request correction of inaccurate or incomplete personal information.
Request deletion of your personal information where there is no legitimate reason for us to continue processing it.
Request that we restrict processing of your personal information in certain circumstances.
Receive your personal information in a structured, machine-readable format where technically feasible.
Object to processing of your personal information for direct marketing purposes at any time.
Where processing is based on consent, withdraw that consent at any time without affecting prior processing.
Lodge a complaint with the relevant Data Protection authority if you believe your rights have been violated.
To exercise any of your rights, contact us at [email protected]. We will respond within 30 days.
Guildite is not intended for use by persons under the age of 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided personal information to Guildite without your consent, contact us immediately at [email protected].
Guildite may contain links to third-party websites, apps or services. This Privacy Policy does not apply to those third-party services. We encourage you to read the privacy policies of any third-party services you access through Guildite.
| Data Type | Retention Period | Reason |
|---|---|---|
| Account information | Duration of account plus 2 years after closure | Support, dispute resolution |
| Transaction records | 7 years from transaction date | Legal and tax compliance |
| Identity verification documents | 5 years from verification | KYC compliance and anti-money laundering requirements |
| Communications and support records | 3 years from last communication | Dispute resolution, quality improvement |
| Aggregated transaction data | Indefinitely (anonymised) | Platform analytics and market intelligence |
| Security logs | 12 months | Fraud detection and security monitoring |
| Marketing consent records | Duration of consent plus 3 years | Compliance with consent requirements |
Guildite may update this Privacy Policy from time to time. When we make material changes we will notify you by email and through an in-app notification at least 14 days before the changes take effect. Your continued use of Guildite after the effective date constitutes your acceptance of the updated policy.
We will acknowledge your request within 5 business days and respond fully within 30 days.
We take your privacy seriously. Our team responds within 5 business days.
[email protected]